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Succulent Studios Concept:

My idea for this online succulent subscription company was to explore how these easy to care for plants are great introduction to botany for a young audience. I wanted to give a serious field a sense of humor and playfulness to match the young energy behind the brand.

 
Banner Ad example.

Banner Ad example.

Out of Home Idea:

Concept: My idea is a moss based ad that would be grown on a wall in multiple cities. The wall's complete with moss, vines, and other plants that would grow over time to cover the wall and create a beautiful green art piece that still keeps the company name and basic point of the copy visible.